Privacy Policy

About Us

In this privacy notice, ‘we’, ‘us’ and ‘our’ mean Cheshire Dental Centre. Cheshire Dental Centre have a trading company based in the United Kingdom. Our address is 146 Bedford Street, Crewe, Cheshire, CW2 6JG. If you require information regarding our data protection please email – [email protected].

This privacy notice applies to anyone who interacts with us about our products and services in any way (for example, by e-mail, through our website, by phone).

What Information Do We Collect?

We may collect the following kinds of information about you:

• Personal details such as your name, date of birth, gender, national insurance number, NHS number, address, telephone number, email address, occupation
• Information about your dental and general health, including clinical records made by dentists and other dental professionals involved with your care and treatment
• Medical and dental histories
• Treatment plans and consent
• Notes of conversations with you about your care, for example details of any queries, complaints and any related communications.
• Details of the fees we have charged, payments exemptions (NHS), the amounts you have paid and some payment details
• Feedback and complaints
• Our websites, including for example Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
• Statistical data about your browsing actions and patterns – including the full URL clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), and methods used to browse away from the page.
• Any other personal information you provide to us

How We Obtain Information

You may give us information about you through the following:

• By filling in forms at our practices, through social media, or on our websites.
• Corresponding with us by phone, e-mail, chat or otherwise.
• Through the technology you use to access our services

Cookies

Our website, like many others, uses third-party cookies, helping us improve the performance of our website and digital marketing, to provide you with a better user experience.

These cookies monitor activity throughout our website using third-party providers. We track which sources are effective at helping visitors find our website and make calls to us, navigation journeys throughout, and pages visited. We may use IP addresses, geo-location data and caller telephone numbers.

What are ‘cookies’?

‘Cookies’ are small text files that are stored by the website browser (for example, Internet Explorer or Safari) on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites use them to recognise you and remember important information that will make your use of a website more convenient.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser.

How We Use Your Information

We may use this information to:

• To perform our relationship with you, including to handle any queries or complaints
• We may contact you to conduct patient surveys or to find out if you are happy with the treatment you received for quality control purposes.
• We will seek your preference for how we contact you about your dental care. Our usual methods are SMS, telephone, email 
• To manage our social media or online relationship with you, in some cases we may rely on your consent for example should you provide us with a video, photograph or content to use.
• To provide you with the dental care and treatment that you need, we require up-to-date and accurate information about you.

Sharing Your Information

Your information is normally used only by those working at the practice but there may be instances where we need to share it – for example, with:

• Your doctor
• The hospital or community dental services or other health professionals caring for you
• Dental laboratories
• The Department for Work and Pensions and its agencies, where you are claiming exemption or remission from NHS charges
• Private dental schemes of which you are a member

We also share your information with third parties in order to deliver the following services to you:

• Managing new enquiries from our website or social media
• Contacting you to check if you wish to remain a client of ours
• Sending reminders for your dental appointments
• Processing on-line booking appointments
• Collecting feedback from our patients
• Managing email communications to our patients

We will only disclose your information on a need-to-know basis and will limit any information that we share to the minimum necessary. We also have third party agreements in place to protect your information.

How We Will Keep Your Information Safe

We have administrative and electronic security measures to ensure that the information that we collect about you is protected from access by unauthorised persons and protected against unlawful processing, accidental loss, destruction and damage.

This includes:

• Password protection
• Locked cabinets/rooms
• Virus protection
• Secure servers
• Back-up facilities
• Secure cloud-based storage

In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality to us.

What Rights You Have Over Your Data

Access

You have a right to access the information that we hold about you and to receive a copy. You can make a request by contacting your practice or by e-mailing [email protected].

Rectification

You have a right to correct any information that you believe is inaccurate or incomplete. Please contact your practice to request a change in information.

Erasure

You have a right to request that we delete your personal information, although you should be aware that, for legal reasons, we may be unable to erase certain information (for example, information about your dental treatment). Please contact your practice to make this request.

Restriction

You have the right to request us to restrict the processing of your personal information, for example, sending you reminders for appointments or information about our service. Please contact your practice to make this request.

Portability

You have a right to data portability, this could include supplying your information to another dentist. Please contact your practice to make this request.